Date
2021-23
Industry
Identity
Client
Anima
Role
Head of Design
Shaping the future of trust in web3
Web3 communities needed ways to verify real humans without sacrificing privacy
Like many fast-growing web3 projects, communities were struggling with bot infiltration and farming operations that undermined airdrops and governance. Teams needed better coordination between identity verification, reputation tracking, and community management as they scaled. The opportunity was creating an on-chain reputation system that could distinguish genuine community members from malicious actors while respecting user privacy and decentralization principles.
We built connected identity tools that work across Web3 platforms
We designed 3 connected products: Proof of Personhood verification for establishing unique human identity, Reputation NFT systems for tracking community engagement, and Active User Status mechanics for ongoing participation rewards. These tools share verification data and reputation signals across the web3 ecosystem. When users complete Proof of Personhood, they unlock reputation earning across partner communities. This helped web3 projects conduct fairer airdrops and implement bot-resistant governance.
