Date

2024-25

Industry

Renewable energy

Client

Ensol

Role

First Product Designer

Building the digital ecosystem for solar energy adoption

Making solar accessible when your product isn't

Ensol had proven solar technology and growing demand, but like many fast-scaling startups, their internal systems hadn't caught up with their ambitions. Teams needed better coordination tools, customers wanted more visibility into their solar journey, and the sales process needed streamlining to handle increasing volume.

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Building connected systems to unlock growth

I started with an internal dashboard used by their different teams. Then redesigned their website to boost conversions. I also built a sales tools that helped the sales team close more deals. Finally, I developed customer platforms allowing users to track energy savings. These products came together as an integrated system, transforming how Ensol operated and enhancing the customer's solar experience.

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Project metrics

+23 %

Website conversion

Visitor to qualified lead

+23 %

Website conversion

Visitor to qualified lead

+23 %

Website conversion

Visitor to qualified lead

40hrs

Weekly time saved

Operations team efficiency

40hrs

Weekly time saved

Operations team efficiency

40hrs

Weekly time saved

Operations team efficiency

77%

Faster sales cycle

Proposal to signature

77%

Faster sales cycle

Proposal to signature

77%

Faster sales cycle

Proposal to signature

93%

Customer satisfaction

Platform usability

93%

Customer satisfaction

Platform usability

93%

Customer satisfaction

Platform usability

What building four connected products taught me

Start with internal foundations, not customer- facing features

The dashboard that teams relied on dally became the data foundation for every other product. Internal efficiency creates customer value.

Design for connections, not individual products

Each product shared data and design patterns. When sales closed a deal, it automatically appeared in installation workflows and customer dashboards.

Progressive complexity matches business growth

We started simple and added sophistication as teams grew comfortable. The platform evolved with Ensol's operational maturity.

Ecosystem thinking multiplies individual product

A good sales tool is useful. A sales tool connected to customer platforms and operational dashboards is transformational.

Start with internal foundations, not customer- facing features

The dashboard that teams relied on dally became the data foundation for every other product. Internal efficiency creates customer value.

Design for connections, not individual products

Each product shared data and design patterns. When sales closed a deal, it automatically appeared in installation workflows and customer dashboards.

Progressive complexity matches business growth

We started simple and added sophistication as teams grew comfortable. The platform evolved with Ensol's operational maturity.

Ecosystem thinking multiplies individual product

A good sales tool is useful. A sales tool connected to customer platforms and operational dashboards is transformational.

Start with internal foundations, not customer- facing features

The dashboard that teams relied on dally became the data foundation for every other product. Internal efficiency creates customer value.

Design for connections, not individual products

Each product shared data and design patterns. When sales closed a deal, it automatically appeared in installation workflows and customer dashboards.

Progressive complexity matches business growth

We started simple and added sophistication as teams grew comfortable. The platform evolved with Ensol's operational maturity.

Ecosystem thinking multiplies individual product

A good sales tool is useful. A sales tool connected to customer platforms and operational dashboards is transformational.

Start with internal foundations, not customer- facing features

The dashboard that teams relied on dally became the data foundation for every other product. Internal efficiency creates customer value.

Design for connections, not individual products

Each product shared data and design patterns. When sales closed a deal, it automatically appeared in installation workflows and customer dashboards.

Progressive complexity matches business growth

We started simple and added sophistication as teams grew comfortable. The platform evolved with Ensol's operational maturity.

Ecosystem thinking multiplies individual product

A good sales tool is useful. A sales tool connected to customer platforms and operational dashboards is transformational.