Camera Futura
Accenture France was repositioning around "Innovation" and "Technology" as core values. To mark this transition at an event held at the Louvre, they wanted something more memorable than a keynote or a brochure. The idea: a physical centerpiece that would embody these values through a living piece of art.
The Abstraction Problem
Words Without Weight
"Innovation" means everything and nothing. "Technology" is a broad gesture. In a room full of executives and partners, these concepts land as empty rhetoric. The cynicism is earned — most companies claim innovation while operating on autopilot.
The Static Trap
A traditional sculpture would sit there, unchanging. Impressive for a moment, then furniture. The piece needed to reflect the dynamism of the event itself — the conversations, the ideas, the collective energy in the room.
The Real Challenge
How do you make abstract values feel personal and urgent? How do you turn the invisible into something you can stand in front of and watch unfold?
Art That Listens
The Collaboration
Digital artist Matt Deslauriers brought the generative visual language — organic motion and paint-based aesthetics. I architected the data pipeline: real-time social streams parsed, filtered, and translated into visual parameters that drove his artwork.
The Insight
The conversation is the art. Social data generated by the event — discussions, tweets, interactions — becomes the raw material. The installation doesn't just display; it reflects.
My Approach
I designed a generative system that parsed real-time social streams around specific keywords and mapped them to visual parameters. The piece became a mirror of the collective intelligence in the room.
Data as Brushstroke
The Pipeline
I built the system that ingested social streams and triggered visual responses. A spike in conversation about "AI" bloomed into specific color shifts. A surge in "sustainability" mentions accelerated particle density. I tuned the mapping to be invisible, but the effect visceral.
Living Aesthetics
Matt Deslauriers visual language gave the data soul. Abstract, particle-based forms flowed across the display — organic patterns that felt alive, not computed. The piece was never the same twice. It breathed with the rhythm of the social conversation.
Physical Presence
I integrated the generative visuals into a tall rectangular totem with screens on each face. The piece was unveiled at an event under the Louvre's pyramid, with the iconic glass structure as backdrop. It later became a permanent fixture in Accenture's Paris offices.
Proof Over Promise
Tangible Innovation
The installation bridged corporate strategy and artistic expression. Innovation became something tangible that you could watch evolve in real-time.
Conversation Catalyst
Partners and executives gathered around the totem under the pyramid. It sparked questions, debates, and ideas. The art became a social object that people photographed and shared.
Values Made Visible
The invisible concept of "Innovation" became something physical — a responsive system that proved Accenture could harness complex data and technology in a creative, human-centric way.